Brand Revitalization & Digital Transformation
Project Overview:
Lori Joiner, a seasoned speaker, author, and podcaster, approached Structurepreneur with the goal of revitalizing her brand. She needed a complete rebrand, a website overhaul, and a more dynamic approach to content creation and social media management.
What we did:
- Logo Redesign & Rebranding: Designed a fresh, modern logo and visual identity.
- Website Overhaul: Transformed her website into a modern, user-friendly platform with a sleek UI/UX experience.
- Podcast Expansion: Took her podcast from an audio-only format to a video-first platform to increase engagement.
- Social Media Management: Created and managed content for her platforms, ensuring consistent posting and audience engagement.
- Content Direction: Developed a strategic content plan to enhance her brand presence.
- TikTok Setup: Established her presence on TikTok to tap into a wider audience.
- Competitor Analysis: Conducted a deep dive into her competitors to identify opportunities for differentiation.
- Marketing & Branding Materials: Designed various sundry materials, including pamphlets, newsletters, and presentation decks, to maintain brand consistency across all touchpoints.
The Result:
- 30% Increase in Followership: Improved her audience reach across social media platforms.
- Consistent Posting Strategy: Established a structured posting schedule to keep her audience engaged.
- Website Revamp: Rebuilt her website to align with modern web design standards.
- Brand Identity Strengthened: Designed a new logo and branding materials for a cohesive look.
- Competitive Edge: Provided insights into her industry standing, helping refine her marketing strategy.
Through our efforts, Lori Joiner’s brand now has a fresh, modern appeal with an engaging digital presence, setting her up for long-term growth.