Category
Marketing Campaigns
client
Fashion Souk Global London
website
Fashion Souk Global London – Branding & Event Collateral for the 2024 Edition
Client Background & Goals
Fashion Souk Global London launched its debut UK event in July 2024 at 206 Marylebone Road, offering a curated marketplace for Africa-inspired fashion, beauty, and lifestyle brands. The organisers aimed to deliver a standout, visually cohesive experience—from vendor recruitment to attendee engagement, paired with a strong brand presence across digital and print mediums.
Structurepreneur was brought on as the creative partner to elevate the event’s branding, help present vendors professionally, and support marketing efforts across channels.
What Structurepreneur Delivered
Branding & Design Assets:
- Created vendor information pack, giving designers and exhibitors a polished, branded touchpoint.
- Designed countdown flyers to build anticipation in the lead-up to the event.
- Crafted headliner and event-specific flyers, spotlighting featured designers and performances.
- Developed sundry collateral, including general event graphics and email marketing templates.
Multi‑Channel Promotion Support:
- Produced branded assets tailored for social media posts, email campaigns, and on-site distribution.
- Ensured a consistent look and feel across all event materials; flyers, emails, vendor guides, and adverts.
Outcome & Impact
- Professional vendor engagement: The branded info packs elevated the exhibitor experience—reinforcing credibility and brand alignment.
- Buzz-building countdown and headliner materials: These graphics amplified excitement, drawing attention to featured designers and the event’s timing.
- Strong digital visibility: Consistent branding across emails and social channels helped drive attendees and vendors alike, supporting overall turnout and engagement.