Category
Personal Branding Development
client
Maidstone Learning Centre
Maidstone Learning Centre – Elevating a Local Tutoring Brand
Client Background & Goals
Maidstone Learning Centre (MLC) is a Kent-based tuition provider specialising in Key Stage 1, 2, 3, 11+ and GCSE prep. Known for its nurturing, student-centred approach and strong community reputation, MLC had grown steadily through word‑of‑mouth and local trust. Their vision is to empower every child with confidence and personalised academic growth.
However, as the centre expanded, adding new offerings like Homework Club, Booster sessions, Special Education Needs (SEN) and Acceleration courses, they needed a more unified and professional brand presence both offline and online to match their service quality.
What Structurepreneur Delivered
Branding & Design:
- Crafted a cohesive brand identity package: logo, colour palette, typography and brand assets.
- Designed collateral including flyers, student ID cards, large-format posters/banners, and stationery to present a consistent and polished face for the centre.
Digital Marketing Support:
- Managed targeted paid advertising campaigns across local social platforms to attract new tuition enrolments.
- Constant monitoring, optimisation, and ad copy refresh to maximise lead generation and control ad spend.
Content Creation & Video Editing:
- Edited promotional videos for social media and website use—showcasing learners and tutors experiences, student testimonials, and centre highlights in a professional style.
Business & Content Support:
- Provided strategic guidance on enrolment messaging, customer journey flows, and student onboarding.
- Wrote all new website copy: service descriptions, mission & vision pages, and FAQ sections, aligned to SEO best practices and brand voice.
Outcome & Impact
- Revitalised brand identity: the centre now presents a cohesive, professional story both in-person (via signage/flyers) and online.
- Lead growth via paid media: measurable uptick in enquiries, especially ahead of key terms intake and exam seasons.
- Engaging online presence: polished video and written content increased audience trust, parent engagement and web traffic.
- Operational clarity: structured content & messaging aligned communications across all touchpoints, reducing confusion and boosting professionalism.
Within weeks, Maidstone moved from a trusted local gem to a strong digital-first local institution.