Category
Marketing Campaigns
client
Career Nuggets
website
Progressing careers for BME professionals through mentorship, resources & digital presence.
What They Needed
Career Nuggets sought to strengthen their online presence and audience engagement through a coordinated content, branding, and email marketing push.
Their goal: to elevate brand recognition, communicate their vision more effectively and create a consistent experience across digital touchpoints.
What We Delivered
- Email Marketing Strategy & Execution: We developed a segmented email program targeting Career Nuggets’ diverse audiences; from university students to senior professionals, aligning messages with upcoming events (Soirée, Fireside Chats, etc), mentoring cohorts, and content releases.
- Brand Refresh & Messaging Alignment: We streamlined their visual identity and brand voice across emails, website pages, and social media themes reflecting their mission of empowering BME career progression.
- Website Content & Copywriting: We rewrote key pages homepage, about, service descriptions bringing clarity, warmth, and strong calls‑to‑action. We crafted compelling copy around their Academy, mentoring programmes, focus groups and signature events like the annual Soirée.
The Outcome
- Increased Engagement & Reach: Open and click-through rates for email campaigns rose sharply.
- Stronger Brand Cohesion: With the refreshed content and tone, stakeholders reported that the website better conveyed Career Nuggets’ impact, combining credibility, empathy, and inspiration.
- Improved Conversion Flow: Visitors landed on clear, action-driven pages leading to increased applications for the Academy, Soirée registration, and membership sign-ups.