Category
Marketting
client
Africa Fashion Week London 202
website
Africa Fashion Week London 2025 – Special Edition Branding by Structurepreneur
Client Background & Goals
Africa Fashion Week London (AFWL) marks its 15th anniversary in summer 2025, a landmark celebration of African creativity, heritage, and innovation on a global scale.
For this milestone edition, AFWL sought a compelling visual identity that not only commemorated its legacy, but also elevated brand recognition across printed and digital platforms, capturing the essence of African style, emerging designers, international partners, and headline events.
What Structurepreneur Delivered
Commemorative Design
- Created a bespoke 15th‑edition commemorative logo, reflecting AFWL’s history and modern prestige.
- Provided variations of the emblem to work across digital, print, merchandise, and signage.
Printed Collateral & Event Graphics
- Designed a full suite of flyers for each designer, exhibitor, partner: profile layouts, brand logos, collection highlights.
- Produced branded countdown flyers, headliner show announcements, and promotional assets for talks, performances, and VIP showcases.
Integrated Visual Strategy
- Ensured consistency across all touchpoints; from event signage to social media visuals, printables to official programmes, building a unified event experience.
Outcome & Impact
- Cohesive brand presence: the new commemorative logo anchored AFWL2025’s visual language, symbolising both celebration and continuity.
- Highly professional, polished campaign materials supported across all stakeholder communications; designers, partners, press, attendees.
- Strong visual identity roll‑out across online and offline channels helped elevate engagement across exhibitions, catwalks, and marketing initiatives.