Category
Marketing Campaigns
client
Fashion Souk Global London
website
Integrated Marketing & Event Promotion Strategy
Project Overview:
Fashion Souk Global London, a premier marketplace for African fashion, hosted an exclusive event in London on April 13 & 14, 2024. To maximize attendance and engagement, they partnered with Structurepreneur to execute a high-impact digital marketing strategy. The goal was twofold—attract vendors to showcase their products and, more importantly, drive shoppers to the event.
What we did:
- Social Media Management: Oversaw and optimized content on Facebook, Instagram, and TikTok to build buzz.
- Targeted Promotions: Designed promotional flyers, countdown graphics, and engaging content to create anticipation.
- Email Marketing: Launched an extensive campaign to vendors and shoppers, ensuring high visibility.
- Two-Pronged Marketing Strategy:
- Vendor Recruitment: Highlighted the benefits of participating and showcased testimonials from previous events.
- Shopper Engagement: Created compelling content to drive attendance and generate excitement.
The Result:
- Over 2,000 total reach on Facebook in under 20 days.
- 25,500+ reach on Instagram, with nearly 100,000 impressions.
- Significant event turnout, with strong vendor participation and engaged shoppers.
Our efforts helped Fashion Souk Global London establish a solid digital presence, ensuring a successful event with high visibility and engagement.