Lori Joiner – Brand Revitalisation & Digital Transformation
Client Background & Goals
Lori Joiner, a seasoned speaker, author, and podcaster under Lori Joiner Ministries, invited Structurepreneur to evolve her brand into a more refined, modern identity. Her objectives included redesigning her digital presence, enhancing visual identity, and expanding audio podcast content into social media formats.
What Structurepreneur Delivered
- Logo & Brand Asset Redesign: Crafted a fresh, modern logo and visual identity, aligning with her mission and personal story.
- Website Overhaul: Redesigned and relaunched her site with sleek UI/UX and clear messaging to reflect her evolved brand.
- Podcast Transformation: Transitioned her audio-only podcast into video-first content, optimised for engagement across social platforms.
- Social Media Editing: Curated and edited podcast clips and video content for impactful, shareable social content.
- Content Collateral Creation: Designed brochures, presentation decks, pamphlets, and other branded materials to support her speaking and ministry events.
- Strategic Content Direction & Social Management: Established consistent content planning, posting schedules, and managed her brand voice across platforms like TikTok and LinkedIn via structured social media strategy.
Outcome & Impact
- Brand identity redefined: A refreshed logo and brand assets now accurately reflect Lori’s standing and mission-driven message.
- Elevated digital presence: A modernized website and video-first podcast setup significantly boosted user engagement, professional perception, and platform visibility.
- Website Revamp: Rebuilt her website to align with modern web design standards.
- Growth in social reach: Clear, consistent posting and storytelling led to measurable audience growth reporting a 30% increase in follower engagement across social channels.
- Versatile collateral output: Branded brochures and decks enhanced her event marketing and supported her authority as a keynote speaker and coach.