Category
Branding
client
PopUp in Motion
website
Pop Up in Motion – Impactful Branding for a Dynamic Mobile Retail Experience
Client Background & Goals
Pop Up in Motion is a mobile retail brand specialising in temporary pop-up activations—perfect for trendsetting brands, experiential marketing, and immersive customer activations. They approached Structurepreneur seeking a cohesive visual identity and branded materials that would bring their moving retail concept to life and deliver strong impact both online and on-site.
Their needs included brand consistency, promotional assets, and key communications for events and vendor outreach.
What Structurepreneur Delivered
Brand Identity & Logo System
- Designed a sleek, flexible logo and visual identity tailored to the mobile and experiential nature of the brand.
- Created brand asset guidelines—including color palette, typography, and usage rules—to ensure consistency across channels and applications.
Event & Promotional Collateral
- Produced vendor information packs, visually polished documents used to onboard and inform partners, sponsors, and vendors.
- Designed countdown flyers and headliner flyers, building anticipation and highlighting featured events or pop-ups.
- Developed additional sundry collateral—from signage templates to social-ready graphics and PDF assets—for seamless online and offline use.
Email & Digital Marketing Templates
- Created branded email marketing templates to promote upcoming pop-ups, coordinate with vendors, and engage attendees.
- Ensured all digital touchpoints reflected a cohesive brand feel, boosting recognition and professionalism.
Outcome & Impact
- Elevated brand professionalism: The vendor packs and promotional flyers conveyed clarity, engagement, and visual polish.
- Boosted event anticipation: Countdown and headliner assets effectively generated buzz and excitement across channels.
- Streamlined communications: Consistent email and digital templates enhanced outreach and coordination with vendors and attendees.
- Unified visual identity: The brand now presents as well-organised, energetic, and ready for memorable mobile retail activations.